A Poem’s Expectations: Attentive Reading (2015-07-03)
Many of us read quickly. I know that is one of the reasons I’m not good at proofreading my own work. It’s also why half my mail comes addressed to Ken Strange. (I may be, but my name isn’t.)
We fill in the blanks. We see what we expect to see, often triggered by the first few letters of a word. My son came across a great example of this in Sobey’s sales flyer. Apparently they’ve opened a new meat section for cannibals featuring Jamie Oliver’s certification!